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Amazon Expands Budget Shopping App ’Bazaar’ to Challenge Temu and Shein

Amazon Expands Budget Shopping App ’Bazaar’ to Challenge Temu and Shein

Author:

Global Cryptocurrency

Published:

2025-11-08 14:15:02

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BTCCSquare news:

Amazon is aggressively expanding its budget shopping app, Bazaar, to 14 new markets across Asia, Latin America, and the Middle East. The MOVE directly pits the e-commerce giant against Chinese rivals Temu and Shein, which have dominated the low-cost, direct-to-consumer space.

Bazaar offers fashion, home, and lifestyle products, with most items priced below $10—some as low as $2. The app leverages Amazon's global logistics network but omits local payment wallets, leaving room for fintech partnerships. Analysts question whether Amazon's undisclosed fulfillment strategy will make Bazaar a sustainable venture or a short-term subsidy play.

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